COMMUNICATION

The history of the Facis brand matches the modern history of our country. This “shared path” has resulted in Facis being recognised today as a well-known Italian brand. In 1954, riding the crest of the Italian financial boom and the country’s social-cultural evolution, Facis launched a series of advertising campaigns that have become a part of the history of our style.

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During the 1970s, extensive use was made of a collection of commercials called “Caroselli della Facis” in which four famous people chosen from the world of sports and culture with different builds participated to underscore the choice of sizes offered. Even the accompanying slogan: “different men, same guarantee” and “to each his own wardrobe”, reinforced the proposed message.

Discover all of Facis’ most creative advertising campaigns: styles, collections and spokespersons contributing to making the brand one of the most important in Italy in the sector of ready-to-wear and tailor-made clothing.

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